Some notable examples of innovate content marketing from around the world.
Spectacles brand Oliver Peoples showcase their product range by using aspiring director Lisa Eisner to capture folk singer Devendra Banhart and girlfriend at play. Is it an ad? Is it a music video? It certainly holds your attention.
The response from US cereal brand Honey Maid to negative comments about their brand campaign.
35 Million views on YouTube and counting. Canadian airline WestJet demonstrated teamwork and a commitment to their customers during the height of the holiday season in a memorable way.
This case study outlines how Volkswagen combine video content and social media to create an involving story… The Fun Theory.
We love this short film which is a collaboration between Prada and Film Director Wes Anderson (Moonrise Kingdom, The Grand Hotel Budapest). It premiered on Prada’s home page as a gift to customers.