Case Study – ABC Business Sales

Over the last couple of years ABC Business Sales has undergone a radical transformation, placing digital thinking at the heart of it’s business. This goes beyond marketing tools to include the way the business formulates it’s service offering, recruits customers and measures success.

We have worked with them to:

1. Develop an involving, results-driven content marketing programme.

2. Develop a video-led strategy, using stories to educate and acquire prospective clients.

3. Upskill their team so they can generate attractive content on an individual basis.

Since we started on the journey, we have measured and evaluated every element of our activity. This has provided the confidence for further investment. In 2018 New Zealand’s most trusted journalist Mike McRoberts worked with us to uncover new stories of interest to the ABC community.


Launch video from Mike McRoberts series

A series of mini-documentaries have been rolling out over social media platforms.

On the website we’ve created “ABC Biz TV” a hub for all our video stories… including business sales listings.














We use enewsletters to engage our customer base… built up over the last 30 years.

Our stories are carried over to the ABC Business Opportunities magazine, providing continuity in the education process.














Every email from ABC promotes the content in the footer.


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